Problem
The client needed a website that could reflect the brand’s rich heritage and artistic identity while offering a cutting-edge, immersive digital experience that would engage visitors and highlight the craftsmanship behind the collections.
Roberta di Camerino
Luxury brand website with immersive WebGL experience
Luxury brand website with immersive WebGL experience
- Client
- Roberta di Camerino
- Role
- UX/UI Support, Creative Collaboration, WordPress Developer
- Tools
- WordPress (custom backend and frontend), WebGL
I collaborated closely with designer Nicola Selleri and 3D artist Roberto Mirroddi to support the creative process, focusing on UX and UI design. I developed the website using WordPress, building a custom frontend that includes an immersive WebGL-powered homepage experience triggered by page scroll. The site also hosts the brand’s lookbook, The Renaissance of the Flamboyant, showcasing their iconic collections.
Response
The final website features a smooth WebGL homepage that delivers an immersive, scroll-driven journey through the brand’s visual universe. The UX/UI design balances elegance and innovation, making it easy for users to explore the brand’s history and collections, including a dedicated lookbook section.
Impact
04- 01
Created an immersive digital experience aligned with the brand’s artistic values
- 02
Enhanced user engagement through innovative WebGL scroll effects
- 03
Effectively showcased the brand’s heritage and current collections
- 04
Supported the collaboration between design and 3D teams for a successful result
