Problem
The brand required a distinctive label capable of standing out on shelves while evoking the nostalgic charm of traditional bitters and vermouth packaging.
Ambrosiano Bitter
Retro-inspired label design for Ambrosiano Bitter
Retro-inspired label design for Ambrosiano Bitter
- Client
- Elegance Distribution
- Role
- Label Design / Illustration / Print Production
- Tools
- Adobe Illustrator, Packaging, Print Production, Hot Foil Stamping
I designed the label for Ambrosiano Bitter, developing a retro-inspired visual identity that reflects the tradition and character of classic Italian aperitifs. The design features bold typography with sharp drop shadows and a clean composition, creating a vintage aesthetic that recalls historical vermouth and bitter labels. In addition to the visual design, I prepared and optimized the production files for print, including die-cut specifications and hot foil stamping for metallic details. Label design and print-ready production with die-cut and hot foil stamping.
Response
A retro visual language combining vintage typography, illustrative storytelling, and premium print finishes such as hot foil stamping.
Impact
04- 01
Created a distinctive retro-inspired label
- 02
Enhanced shelf presence with typography and illustrations
- 03
Delivered print-ready files with die-cut and hot foil
- 04
Reinforced brand identity